In our modernized world, a lot of people are seeing the need to move their business online. A lot of people spend their time on the internet, and moving your business to the social media space is a sure way to reach more customers faster and easier.
Majority of business/brand owners push their business online on Facebook, Instagram, LinkedIn, TikTok, etc.
On Facebook, people create pages for their business as they are beneficial for an enhanced online presence for your brand; creating a social media page for your business helps you to reach a large number of people that are potential customers/clients.
Challenges of increasing page likes without paid advertising
Creating a page on Facebook for your business is one thing, but the difficulty lies in driving followers to your page. Ordinarily, you can pay for ads and Facebook will help you push your page to a wider reach, and help you create brand awareness.
But organic growth is more beneficial for long term growth as it helps you build a relationship with your audience, generate more leads, and make you a trustworthy person for that business.
In this article, we highlight seven tested and trusted ways you can drive organic likes to your page on Facebook.
7 Ways to increase your Facebook Page likes and followers organically
1. Optimize your Facebook Page for discoverability
When people encounter your page, and don’t know what it is your page is About, they are sure not going to like your page as they do not understand what they are here for.
It is therefore pertinent that you optimize your Facebook page, as it will help people understand what your page is about and help them engage.
Step 1: Choose the right name and username.
You want something that reflects your brand. Avoid using pseudonyms, unofficial names. They do not reflect your brand.
Step 2: Adding a profile picture or cover photo that reflects what your page is about.
It will be wrong to leave your page blank with no pictures. Add a picture that says something about your page. It could be a graphics image reflecting your brand.
Step 3: Add an “About” section with a detailed description of what your page is about, the services you are offering, and what people will gain from following your page.
Step 4: Include a call to action(CTA), this can be a prompt to send a direct message or to checkout out your website.
Step 5: Add relevant keywords in your niche, so that when people are searching for that content they will easily discover your page.
Keeping your Facebook page updated with the right information will go a long way in attracting the right audience to your page, and increase your engagement.
2. Create and share valuable, and shareable Content
Now that you have optimized your Facebook page, it’s time to create valuable and shareable content.
Create posts that are valuable to your audience—It can be educational, inspiring, informative, or even entertaining. Such posts will not only bring organic followers to your page, but can also help you maintain already existing followers.
What will make your content shareable is if it contains the right information needed by your audience. So put efforts into creating value.
In addition to making valuable posts, also remember that consistency is key. Keep a regular posting schedule to keep your audience engaged, and keep coming back more. Moreover, it’s important to post regularly as you will never know which post will go viral.
Posts that tend to go viral are humorous posts, posts that touch on a trending topic or a social media challenge, emotional stories that changed a life or solved a problem. Your content should bother on these things and you are one step away from going viral.
To create content on your page, these few tips can help:
- Use catchy headlines.
- Add visuals such as videos, graphics, and images.
- Use keywords that are relevant to your industry so that people can find your content easily when they search for it.
- Be authentic, as Facebook likes to reward originality.
- Incorporate storytelling into your content. It makes your content relatable and gives your page a humane touch.
- Use more of reels and stories as they have the capacity to reach more people.
3. Engage consistently with your audience
It’s important to engage with the comments of your already existing followers. Always respond to the comments on your page as this will help you retain followers. Be prompt to answer the questions your followers might have about your product. Encourage your audience to like and share your posts.
Also another way to engage your audience is to run polls, create a Question & Answer session to answer any pressing questions. Post fun facts, organize contests that will make people want to follow your page.
If your page is fun, people will stay. Building a community makes people feel like they are a part of something, and this will motivate them to stay glued to your page.
One little secret I’ve discovered about the Facebook algorithm is that more engagements on your page will definitely increase your visibility.
4. Leverage user-generated content
User generated content is a sure way to drive organic likes to your Facebook page.
User Generated Content (UGC) refers to content made by unpaid contributors other than the brand itself. User generated content can be in the form of videos, images, blog posts, reels, etc. UGC is known to drive organic growth and influence views into buying what you are selling.
Users can make posts reviewing a product they used, while tagging the brand. Or make posts using the viral hashtags of the brand. You can host contests and challenges and encourage users to participate and tag your page when they make those posts. Or organize surveys and encourage users to interact with it.
UGC cultivates brand loyalty as this kind of content goes a long way in showing how trustworthy your brand is. Real time reviews and insights from users of your product or services makes your brand authentic and credible, thereby driving more interaction between users and your brands, and elevating the SEO ranking of your page.
This also fosters a sense of belonging and community amongst your audience. If you do not want to do paid promotions to boost the traffic on your Facebook page, you can leverage User Generated Content to drive organic reach to your page.
While encouraging users to make unpaid content and publish on your page, be sure that they users consent to their content being used on your page. Also educate them on any kind of dangers that might arise from performing any challenges. Safety, as you know, is important.
5. Cross-promote your Facebook Page
Another effective way to drive organic traffic to your page is to cross promote your Facebook page. This involves promoting your page on a blog, group chats, or even paying influencers to talk about your page.
There are different ways to cross promote your page such as:
- Integrating the links of your Facebook page to your website or blog posts can drive traffic from the web to your main page, and if viewers like what they see, they will stick around.
- Promoting your page on other social media platforms helps drive organic growth. By interacting on pages of other social media platforms like Instagram or TikTok, engage other posts and drop a link to your Facebook page. Also, include information about your Facebook page in your email signatures and newsletters. This strategy also works and help you drive substantial growth to your Facebook page.
- Collaborate with partners for mutual promotion; like paying influencers to talk about your page, or inviting your mutual friends to engage with your page.
- Cross promoting your page using these tips is one effective, and unpaid strategy that works when trying to grow your page organically.
6. Utilize Facebook Groups strategically
Facebook groups are filled with your target audience, you have to engage with Facebook groups. By engagement, you should comment, post, like, and from there you can drop a link to your page.
If people see how valuable your content is, they will follow your page. By actively participating in other groups, you can create an audience of your own and drive them to your page.
Also, you can create a group of your own, and post content that is related to your niche. From there you can build a community of organic followers for your page.
7. Optimize your posting strategy
One way to gather and maintain organic followers on your page is by optimizing your posting strategy.
Here are a few ways to do so:
1. Post frequently
There is no set time or set number of posts to make to gain more followers, as what works for one page might not work for the other, but consistency can help you make lots of progress.
Ensure you post regularly on your page as this increases your page visibility; 2-3 times a week is not a bad one. By posting regularly, the algorithm matches your content with the right audience that will find your content meaningful enough to stay glued to your page.
2. Make your posts timely
Make posts about trending topics when they are still trending. Posts on trending topics have the capability to gain more traction, and increase your followers.
3. Experiment with different post types and formats
Feel free to experiment with different post format to know what works on your page, and helps you drive more traffic.
If you have written a blog post, you can transform it into a video content or graphic content, your audience might like that form of content. Also, you can revisit old posts and add new knowledge to provide more value for your audience.
4. Use Facebook Insights to inform your content strategy
Facebook Insights tells you all you need to know about your page performance. With these insights, you can know what content on your page your audience relates to, what content is not doing well, or how many views your page gets in a week. These information can help you improve your content strategy, and do more to drive visibility to your page.
There is no one size fits all strategy to grow your Facebook page, you just have to learn what works for your page and utilize it consistently to bring in results.
Bonus tips
1. Use Facebook Live to boost engagement and visibility
Facebook has some features that can help you reach a wider audience, going live is one of them. Promote your LIVE broadcast on your page, and while you are LIVE, engage actively with the audience. Touch topics that can keep your audience engage for long.
Encourage your audience to ask questions, and answer questions thoroughly, also remember to address your audience by name while speaking with them. Use interactive features such as emojis, and the chat box to keep in touch with your audience. Invest in good lighting and camera, so that your broadcast will look professional. Always test the equipment before using it for the main broadcast.
2. Leveraging Facebook Stories for increased reach
Facebook stories allows your to post pictures and videos for 24hours. This is also an effective feature you can employ to reach more audience on your page.
3. Implementing a hashtag strategy for better discoverability
Hashtags increases your discoverability on Facebook. Use relevant hashtags on your posts.
Final thoughts
To grow your Facebook page organically, you have to optimize your Facebook page, create valuable content regularly, cross promote your page with other Facebook groups and page. Also utilize Facebook features such as reels, stories, and Live broadcast, as they can help you drive more followers to your page.
In the journey towards building your Facebook page and increase your likes organically, patience and consistency is a required virtue. Facebook will want you to spend money especially with paid ads. But if you remain consistent and utilize the tips given in this article, in no time you will be able to increase your Facebook likes organically.
Also, know your audience and observe their behavior towards your content. If you can decipher what they like and what they don’t like, and which content they relate with. This will help you to understand what type to content to put out that can help you achieve the required results.
To achieve results, implement at least three of these strategies and be consistent with them. Then use Facebook Insights to track your progress, you will definitely see some changes on your Page.
